"Welcome to Fitness Options, the U.K's longest established and most respected fitness equipment specialist boasting, amongst other things, the largest sports supplements display in the Midlands. Our exciting online store is packed full of the latest fitness equipment on the market today, some exclusive to Fitness Options. You may be thinking of setting up a home or corporate gym, achieving a specific goal such as cardiovascular fitness, strength, bodybuilding or weight loss. Whatever your fitness requirements we can fulfil them.

We can deliver direct to your door anywhere in the UK and some fitness equipment products can be delivered as a gift using our next day delivery service. Enjoy FREE DELIVERY on many of our fitness equipment products within 7-10 days!

We also have our own team of fully trained engineers who can build and install and service your equipment for you."